Introducing the first version of the official Rooftop Films 2012 Summer Series trailer, presented by AT&T. All this footage was genuinely projected onto the city streets. Rooftop’s got guts and projectors; we don’t have after effects.
Given all that Rooftop does, it blows my mind that we’re able to pull it all off with such a small staff. Our people possess unbelievable ambition, dedication and skill, and we wouldn’t be anything like the organization you see without them.